The Flores Cart
The COVID-19 pandemic forced people all over the world to adjust their lifestyles, including the way they shop. So, the brand decided to launch their Mobile App through which people can shop with the same shopping experience as they have with Physical Flores Cart .
Flores Cart's USP is customized flower arrangements tailored to customers' preferences. The app aims to streamline buying while keeping it hassle-free. The challenge lies in balancing ample choices with simplicity to avoid overwhelming users.
The Flores Cart app is designed to provide a simple, user-friendly platform for customers to easily customize their flower arrangements. The goal is to offer a smooth experience, allowing users to create personalized bouquets tailored to their preferences without feeling overwhelmed by too many options. Ultimately, the app aims to make the process of customizing and ordering high-quality, unique flower arrangements both easy and enjoyable.
To better understand and empathise with users, I conducted personal Interviews. I wanted to learn from the target audience what services they use to order, what they like or dislike about the process, were they able to make buying decision quickly, about their ease of use, pain points and what features they think are necessary to order flowers online.
25 - 40 Age Group
Sarah is a busy marketing executive who recently moved to a new city for her job. She enjoys sending flowers to her friends and family on special occasions, but she often struggles to find the time to visit a florist in person.
Sarah wants to customize flower arrangements acc. to her preferences and schedule deliveries to her friends and family, regardless of their location. She wants to save time and effort by using an online flower-selling app and values quality, affordability, and convenience.
Sarah has a lack of time to go to the local stores to buy presents for her family and friends during the week. The authentic florist stores have no option to deliver presents in a specified time frame on the same day.
It was crucial at this stage to define the project scope and problem statement as well as constraints and deliverables.
Sarah needs a way that can help her quickly choose a floral arrangement at her price point because she wants to bring home a gift for her husband while staying within her budget...
Sarah knows her husband’s preferences for flowers and can articulate them, but would like to add her own personalization to make it more special and unique...
Sarah would also like to know visually what she’s getting because she wants to ensure the aesthetic appearance and quality of gift
Sarah sometimes wants to pre-order the flower arrangements by fixing a delivery date and time because she don’t want to miss out on important dates of his life
Gets overwhelmed with variety of flower options
No Customizations available in online platforms
How can we create a convenient, intuitive flower app for busy users, offering easy customization, quality bouquets, and reliable delivery without overwhelming options?
Too busy to go to the store for buying flowers
“How might we” (HMW) is a design thinking activity used to translate problems into opportunities for design. HMW gets your creativity flowing and encourages you to think about the problem from different perspectives.
Pre-ordering/ fixing date of delivery not available
Unsure of appearance, freshness and customer service
Browsing for a perfect flower choice is time-consuming
How might we simplify the user interface to help users quickly customize the perfect flower bouquet?
How might we create a seamless delivery process that ensures timely and reliable delivery of the flower bouquet?
How might we provide helpful guidance and recommendations to users to help them select the best bouquet for their needs?
How might we leverage technology such as augmented reality to allow users to visualize the bouquet before making a purchase?
How might we ensure the quality and freshness of the flowers during the delivery process?
How might we offer a pre-order service to allow users to fix date and time of delivery?
How might we offer a wide variety of flower and arrangement options without overwhelming the user?
How might we create an intuitive and user-friendly mobile app that allows users to purchase flowers on the go?
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Florabot is an Intelligent Chatbot that helps you find the perfect bouquet or arrangement for any occasion. With its advanced algorithms and expert knowledge of flowers, Florabot can create personalized recommendations based on your preferences and budget.
Pre- ordering services: The app
could offer pre-date orders where users can fix a particular date and time for giving/ receiving flowers
Sustainability and Eco-Friendly Practices: The app could focus on sustainability and
eco-friendly practices, offering users environmentally friendly options and supporting sustainable
flower farming and distribution practices.
Event Planning Services: The app could expand into
event planning services, offering floral arrangements and other services for weddings, parties, and
other special events.
Subscription Services: The app could offer subscription services where
users can receive regular deliveries of flowers, plants, or other products.
This is just a glimpse—explore more to see the full spectrum of my work!
Eyes on us—time to lock them in!
Scan the QR code to view the prototype.
